About

Bachelor of Arts (BA) in Journalism and Mass Communication (BA-JMC) is a 3-year undergraduate program that trains students in the core areas of print journalism, broadcast media, online media, advertising, public relations, and corporate communication.

Students learn essential skills like news writing, reporting, editing, camera handling, anchoring, digital storytelling, content marketing, media laws, and ethics. The program blends theoretical knowledge with practical exposure through internships, workshops, field reporting, news production, and media simulations.

Core Subjects Include:

• Introduction to Journalism
• Mass Communication Theories
• Reporting and News Writing (Print and Digital)
• Editing Techniques and Print Production
• Broadcast Journalism (TV and Radio)
• Media Laws and Ethics
• Advertising and Public Relations
• Digital Journalism and Content Creation
• Film Appreciation and Script Writing
• Event Management and Corporate Communication
• Social Media Marketing and Analytics

Students often work on live projects, media houses’ internships, and practical media labs during the course.

🎓 Eligibility Criteria

• Completion of 10+2 (any stream) from a recognized board.
• Minimum 45%–50% aggregate marks (depending on institution guidelines).
• Strong communication skills and an interest in current affairs/media preferred.
• Admission is typically merit-based; some reputed institutes may conduct entrance tests and interviews.

Carrier Scope

Graduates of BA-JMC have diverse career options across traditional and new-age media platforms:

• Journalist / News Reporter (Print, TV, Digital)
• Editor / Sub-editor / News Analyst
• Public Relations Officer
• Social Media Manager
• Content Writer / Digital Content Creator
• Radio Jockey (RJ)
• TV Anchor / Video Journalist
• Copywriter / Script Writer
• Advertising Executive
• Film and Documentary Maker
• Corporate Communications Specialist
• Media Entrepreneur (Own media startups, YouTube channels, podcasts)

Further study options include MA in Journalism and Mass Communication, MBA in Media Management, Diplomas in Film Making, Digital Marketing, or Advertising and Public Relations.

Admission Process